You don't necessarily have to slop on last year's overpriced, opaque white cream to get maximum sun protection while enjoying the pool or the beach. Here's where to find your best-priced, most innovative options:

Find a massive selection of sun block, self-tanner, lip balm, skin soothers and everything in between at Drugstore.com. In fact, you'll discover sun-savvy brands like Bain de Soleil, Mustela and Blue Lizard on sale right now. I favor the natural Aveeno Face Block lotion in SPF 30 and for the night after a day at the beach, Burt's Bees' After-Sun Soother with Aloe and Linden Flower. In addition to already-low drugstore prices and sale discounts on certain products, you'll earn an incredible 5% ConsumerClub.com discount on all your purchases here.

Looking to block both sun and bugs? AVON.com can help with its Skin So Soft Bug Guard Plus Gentle Breeze spray and lotion in SPF 30. And you can get this product, among others, at two-for-one pricing right now. And since you'll earn a 4% ConsumerClub.com rebate on AVON.com, consider stocking up on a selection of SPF 15 lip balm and Advance Techniques Sun Dimension Highlight Builder for Blonde Highlights (only $9.99).

Sephora.com has all sorts of high-end skin-care solutions, and sun-care is covered here as well. The Peter Thomas Roth collection includes the Instant Mineral SPF 30 powder with a convenient brush applicator, in addition to many other products from this brand. Clarins has long been a leader in self-tanning products, and you'll find plenty of them with great SPF numbers here as well. These are just a couple from hundreds of sun-oriented skin products on Sephora.com, where you'll earn a 3% ConsumerClub.com rebate as you shop. And shop. And shop. Have fun in the sun!